I got an early copy of Web 2.0 Wealth and think it’s a great product which can catapult anyone to earning money from blogging almost overnight. I began promoting it because there are some extra incentives for early sales and so I was on the news emails about it’s launch to anyone promoting it. The news basically was that sales were disappointing and I thought — Wow, this is a fantastic product, let’s look at why it isn’t selling. There are testimonial on the sales page. There are bonuses. There is a picture of the creator (who I might add does seem to be a very helpful, nice guy) AND the product brings REAL value — saving the buyer days of time learning how to blog, gain traffic and earn money from the blog.

So again, why isn’t it selling better? There are two theories.

1) The name — Web 2.0 Wealth –really it’s about making money by blogging — but you don’t get that from the name. I remember someone talking about how people have to understand a product. The example she used was she was staying at a hotel and asked about local places of interest to pass an evening. The desk clerk at the hotel was describing a place a few doors down and she wasn’t really understanding, was it a restaurant? a video arcade? a bowling alley with food? Finally another desk clerk said, “x, oh that place is awesome. It’s like a Chuckee Cheese for adults.” And the light bulb went on and the sale was made. Always make sure that people understand what you are selling and the easiest way to do that is with the name.

2) Seeing is believing. Even more than testimonials, videos are powerful sales tools. The leader in Web 2.0 Wealth sales go there simply by making sure that everyone went and saw this video